What began as a handful of securities seeking to replicate widely-known  stock and bond indexes has grown into a lineup of more than 1,000 funds,  offering exposure to nearly every asset class, region, and investment  strategy imaginable. While this impressive growth has enhanced the  arsenal of securities available to ETF investors, it has also created  the potential for misuse and made finding the right ticker symbol a bit  more challenging.
And while ETFs offer countless potential advantages  relative to strategies that revolve around mutual funds and individual  stocks, there are some potential pitfalls along path to enhanced cost  and tax efficiency. Below, we offer up ten pieces of advice that will  help to maximize the benefits of exchange-traded products for all types  of investors, including tips on minimizing expenses, avoiding potential  pitfalls, and picking the right fund for your portfolio.
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